Now, A Word

 If you know anything about me, you know how important television is to me. 

Not the appliance, necessarily, but rather the opportunity to sit in front of a torrent of sound and vision that seemingly has not beginning and no apparent end. 

A lot has changed since I started staring at cathode ray tubes back in the early sixties. My earliest recollection is the funeral procession of John F. Kennedy on the TV in that basement of my parent's house and the reflections it made on the tile floor. I am certain that I did not comprehend the gravity or social implications of what was taking place, but image was burned into my brain at a year and change of age. 

I have friends and acquaintances who will announce their conscious choice to go for periods of their lives without television. I know that one of the biggest challenges for my burgeoning brain was being deprived of video input for those long summers my family spent living in the mountains. Each trip down to our suburban base camp allowed me a brief fix of just about anything that was on when our chores were done and before the car was loaded for our retreat back up those winding roads. 

I cannot remember a time when my parents set any kind of limit on the hours I spent staring at our television. To the contrary: We were that family that had a set on wheels that could be rolled into the kitchen to be plugged in so as to distract us from any and all healthy unemotional conversations that might take place. This was not a concern, since there was plenty of conversation about just about everything all the time at my house. 

A lot of it was about what we had seen on television. 

All of this history is an introduction to the news that came to me last week via a forwarded email, initially received by my wife. "Beginning November 2, 2026, the current version of SkipMode, using the Skip Button on your TiVo remote, will no longer be available." In less than two months, I will no longer be able to avoid commercials with a mere flick of my thumb. We have been reassured that Tivo users will still be able to manually fast forward in that inexact way that harkens back to those days of VHS recordings of NBC's Must See TV lineup. Once upon a time, in a previous century, it was my wife's cleverness that brought Tivo into our lives based in large part for the capacity to skip those annoying ads. 

Much in the same way that I felt personally attacked by paying for Prime Video to load up commercials in and around the content I have already paid to stream into my home, I am curious as to just exactly how this is a consumer-driven decision, and how much is it a simple hostage situation?

So, my wife and I will shift our consciousness to becoming more appreciative of the art of television advertising. If we truly have no choice but to embrace the disruption we will do just that. Soon we will be cataloging favorite commercial breaks between shows that are merely getting in the way of our ads. Home Shopping Network and Infomercials will fill up our hard drives. 

And eventually they will have to carry us away to a quiet home in the mountains. Without a TV.