Kendall Jenner is not happy. Of course there are plenty of reasons for her to be unhappy. One that springs to my mind is her family's inability to do anything in private. When I was nineteen, that would have made me crazy. But maybe growing up in that fish-eye lens that is reality TV eventually wears down that schism between real life and whatever it is that they are leading. Perhaps she is irritated about all the coverage that Ivanka Trump is getting these days. She could work in the White House, I'll bet. Or maybe she should have had somebody who wasn't connected with the wacko world that is Jenner/Kardashian/etc. look over the shooting script for the Pepsi ad that dropped with a thud on the world a week ago. "Hey, Kendall. This is nice and all, but there will be other projects." Give the girl a chance, right? Nope. Now she is the face that united Al Gore's Internet. No. Body. Liked. It. Even my wife, who tries to find the best of everything in everyone, ultimately didn't find anything nice to say. Kendall Jenner saves the world with a Pepsi became a meme in a matter of seconds, and when Pepsico bailed on their very expensive advertisement, no one was surprised. Except maybe Kendall.
“Kendall is still not happy about the controversy,” said a family spokesdroid. “She plans on laying low until things calm down. She still talks about it a lot and has support from her family. She is spending a quiet weekend with her family.”
Saturday Night Live did not let that happen, since they took the opportunity to poke large fun at the mess that was made. Quiet weekend disrupted. No doubt Kendall was even more unhappy. The kind of crass commercialism that brought us Don Draper sitting in a lotus position at Esalen dreaming up a Coke ad was the best way for us to remember just what a twisted rail Don really was. I'd like to buy the world a Coke. I'd like to stop global warming with a Pepsi, but it ain't happening. Soda pop is not the milk of human kindness. They won't end wars anywhere outside of a sound stage.
I'm sorry Kendall. You're just going to have to stay unhappy for a couple more days.